What is the Expo West?
The Natural Products Expo West & Engredea is a trade show in the natural, organic and healthy products industry, attracting over 80,000 industry professionals and 3,100 exhibits in Anaheim, California. This expo is around the first few months of the new year and really sets the stage for food and beverage products in the United States for the year. Over the next few months, you will probably be receiving many emails about what products were showcased and what themes were present, I really look forward to this every year.
What did we find at the Expo West?
The Natural Expo West we saw so many exciting new products and line extensions. We notice a few large trends we wanted to call out:
- Voting with your wallet;
- Plant-based EVERYTHING;
- The controversial topic of CBD;
- Global inspiration;
- Beverage innovation; and
- On-the-go nutrition.
Many smaller categories fit under these larger trends; grass feed, paleo diets, sugar reduction, transparency, and customization.
The entire way we look at grocery shopping has changed, the perimeter of the grocery store is growing twice as fast as the rest of the store. Companies are being forced to rethink their products and innovate with new products. Nielsen and Food Marketing Institute have stated that by 2024 70% of consumers will buy groceries online! The old playbook of starting your business out in the farmers market then progressing to independent retailers has been thrown out. Companies now have the opportunity to reach larger audiences and receive direct feedback from consumers. Many of these companies have seen success and now are at Expo West.
NEXTY Award Winners
At the Natural Expo West there were an abundance of innovative and fantastic new products. We wanted to share with you all the Nexty Award Winning products from this year’s expo. Congratulations to all the winners, we are very excited about your success.