With FlavourVision®, we deliver future focused & actionable innovation concepts, tailored to your brands and backed by our technical expertise. These are global in nature but we will be focusing through the North American lense.
As technology, social media, and globalization widen their reach, people are willing to defy traditional definitions of identity and embrace more complex, fluid expressions of self beyond gender, race, and ethnicity.
People are leveraging heritage and high-tech solutions to address not only the physical, but also the mental, emotional, social, and spiritual aspects of wellbeing. The increasing quantification of health is enabling more proactive wellness measures.
Finding scale across niche opportunities is the new challenge in this world. It is easier than ever for consumers to find products and services to meet their unique needs. Advances in technology will allow consumers to quantify and communicate their needs, permitting trusted brands to provide the most relevant solutions.
People are craving community and human touch even as they become more mobile and independent. Companies are responding by celebrating the cultural heritage, craftsmanship, and provenance of products. Consumers waver between viewing technology as an enabler of, or a barrier to, connection and community.
With a sense of global uncertainty and the pressures of modern life, consumers are seeking moments of escape and meaningful indulgence, whether that’s a decadent dessert or a novel, shareable brand experience.
A constant barrage of conflicting information on health, global security, and the environment has left people feeling anxious and unsure of whom to trust. Consumers crave transparent, authentic communication from brands to be sure they’re making the right choice for themselves and their families.
As consumers seek improvement, they are increasingly open to experimenting, from ancient Ayurvedic remedies to emerging high-tech solutions. As sensing technologies and genomics advance, people will have access to more tools to meet their unique needs.