What would you guess is the change of interest in immunity wellness products during COVID-19?

Immunity is a hot topic. COVID-19 made it even more so.

If you’ve wondered what consumers are looking for in their foods and beverages, both in functionality and ingredients, you’re not alone! This broad topic of functionality and wellness has kept us on our toes. So, we decided to dig a little deeper and field some research – and we want to share it with you.

There’s no one-size-fits-all when it comes to functional beverages. This category is incredibly complex and intriguing.

– Savannah Turner, Category Marketing Manager

Who did we talk to? What did we ask?

Functional Research phase 1 Infgx

From these interviews, we were able to glean learnings such as:

  • The functional ingredients and benefits consumers were most interested in
  • What functional ingredients consumers are even aware of
  • What consumers expect from those ingredients
  • Which categories consumers perceive as the best provider of functional ingredients
  • How has COVID impacted consumers interest in this space

Hear from our experts on this special webinar!

Discover which functional ingredients provide the right soft and clinical claims for your brand and how to best apply those in your applications. Additionally, learn about how these ingredients label on packaging and the difference between soft and clinical claims. Our category expert, Naturex partners, and applications scientists will be on board to walk you through the study and it’s application.

Ready to register? We’ve got you covered. Click here to register and we’ll see you on Tuesday, June 30th, 2020!

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