Dec 11, 2020Categories, Seasonal Flavor Insights, Snacks

Snickerdoodle! Snickerdoodle! Snickerdoodle! It’s honestly so fun to say- but even better to taste! However, what do we really know about this mysterious cookie? Well, snickerdoodles are also called snipdoodles or cinnamon sugar cookies, depending on what part of the world you’re from. According to the Joy of Cooking: “This delicious treat was first created in the late 1800s and probably originated in New England and German descent.”

But What is it?

6 snickerdoodle cookies

Consisting of a sugar cookie base that is coated with a mix of white sugar and cinnamon, this cookie is the perfect winter snack! Commonly compared to a traditional sugar cookie, the snickerdoodle has a flavor all on its own. A good ‘doodle will be light and pillowy, with a sweet, almost tangy overall flavor, and a glowing cinnamon crust. However, the key ingredient in any GOOD snickerdoodle is the cream of tartar. The cream of tartar is what gives the cookie its signature ‘tang,’ and the perfect chewiness. Snickerdoodles are easy to make and require only a few ingredients, and no chilling time in the fridge! Those are all pluses when you’re trying to make holiday cookies on a busy day filled with wrapping presents and decorating the tree.

Where Have I Seen it Before?

The Snickerdoodle has long been associated when Christmas and other Wintery holidays, but over the last few years it’s been gaining more popularity. Much like Pumpkin Spice, the flavor started in one season and now we’re starting to see it pop up all year round in other applications. Snickerdoodle has taken over Annie’s Bunny Cookies, Atkins Bars, So Delicious Ice Cream, Lesser Evil Cookies, and even Smart Food Popcorn!

‘Tis The Season for Snickerdoodle

For anyone unfamiliar with Givaudan’s Seasons program, the primary objective was to determine which flavors had the most seasonal appeal and would have the highest potential appeal in a Seasonal offering. Snickerdoodle came back as one of the top 3 Winter flavors, according to consumers; and the occasion it best tied to was a fun game night with friends or family. We tested fun as an “emotional driver” and Snickerdoodle came back as one of the top 5 Winter flavors that best associated with fun & joy.

So what makes a Snickerdoodle perfect for Christmas? Is it the warm, gooey center? Is it the cinnamon sugar crystals on top? I don’t know; but what I do know is: it’s the most wonderful time of year, so why not enjoy the best treat of the season! So this holiday, instead of making a traditional sugar cookie or another gingerbread man – why not go a little outside the box and bake some delicious snickerdoodles!

Stephen Colbert sniffing a baking sheet of cookies




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