What’s in 2021’s Witch’s Brew?

Oct 14, 2021Categories, Sweet Goods & Dairy

Let the Holiday Season Begin!

It’s the time of year when stores begin to put out holiday and seasonal items 3 months too early. Halloween candy sits next to back-to-school displays, fall items are pushing out the summer clearance, and I’ve even seen displays already for…Christmas. I’m just beginning to get used to the idea of fall (where did 2021 go?), so I’m going to enjoy each season as it comes. I can’t deny, however, that October 31st will be here before we know it. And you know what that means. Yes…candy…so much of it, we won’t know what to do with the leftovers. We know we’ll see the traditional candy corn, Autumn mix, caramel apple suckers, and mini candy bars, but let’s take a moment and see what items have appeared on the shelves that are new and unique.

a pile of pumpkins
The iconic symbol of fall and Halloween: a perfect harvest pumpkin.

New Takes on Old Favorites

I’m excited to see the traditional candy brands of Halloween try something new this year. They may not be handed out in everyone’s Trick-or-Treat bags, but they might end up in my own candy bowl!

Top Halloween Candies to Look For in 2021:

  1. Twix Cookies & Creme Bars
  2. Kit Kat Witch’s Brew Chocolate Bars
  3. Hershey’s Vampire Kisses
  4. Tootsie Caramel Apple Pops
  5. Stuffed Puffs Chocolate Filled Marshmallows
  6. Skittles Zombie Mixed Pack (including a rotten flavor)
  7. M&M Chocolate Popcorn Flavored Candies
  8. Beulah’s Candyland Caramel Apple Flavored Candy Corn
skeleton filled with Halloween candy

What Flavors Connect With Halloween?

With Halloween traditions firmly in place, the aisles can feel repetitive year after year. Halloween deserves something fun and spooky every once in a while, doesn’t it? So other than changing the packaging, what can you do? Play with flavor, of course! We did some research into what flavors consumers associate with Halloween, specifically, not just fall. Take a look and see if you agree with these flavors. If you have any other ideas, feel free to leave a comment.

Top Flavors Associated with Halloween Celebrations

  1. Candy corn
  2. Caramel apple
  3. Caramel
  4. Pumpkin / pumpkin spice
  5. Dark chocolate
  6. Butterscotch
  7. Toffee
  8. Cider

Source: Givaudan Primary Research, Seasons

Halloween is a time of fun and fantasy made sweeter by all the delicious treats, store-bought or homemade. Get out there and explore, and happy haunting!



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