Spring Seasonal: Blossom

Blossoms are blooming on spring menus. The word "blossom" is up 21% in the past four years in menu mentions. We've spotted a wealth of spring seasonal LTOs in 2020, particularly in seasonal beverages. Spring is a white space for seasonal profiles. How could the use of seasonal data that validates the connection consumers have…

Predicting The Seasonal Flavor Future

Seasonal Food and Flowers

Did you have a Magic 8 Ball? Did you know, it was invented by the son of a fortune teller in Givaudan's very own Cincinnati, Ohio? Step aside Easy Bake Oven, Spirograph, and Strawberry Shortcake (ahem -- all from Cincinnati's rich toy history). Advertising from 1945 leads with the consumer benefit…."Want to know what the…

Risk Aware: The Real Deal

It's always something isn't it. At least I could buy the single. Well it won't be $109 sanitizer How can we continue to infuse our product/brand with trust?  How can we signal greater transparency? What are the cues to authenticity, and how could we incorporate these messages into our brand positioning? Be fearlessly authentic. Relationships…

Connecting In the Queen City

Cincinnati: Queen City

Recently I joined a 5th/6th grade volleyball team at their end of season gathering. They celebrated a winning season, and after coaches’ awards were distributed, and some rainy day fun with Battleship and Uno, a group of four 11-year-old girls snuck away… with their phones. They found a private table and proceeded to NOT speak…

It’s Not Chocolate, After All.

I’m not a fan of white chocolate. It’s not chocolate, after all. It’s not legally defined as chocolate – I win the technical debate about white chocolate not being ACTUAL chocolate. There are no cocoa solids. Therefore it cannot be justly called chocolate. I can’t get behind white chocolate because it’s committed a flavor crime.…