Flavor Daters: Who’s your match?

If you were going on a date with a flavor, who would it be? You might be thinking: "You can't use the pronoun 'who' with flavor because it is just a thing." But flavor is more than a 'just a thing' to us. Flavors are our world to be cheesy about it. We see their…

A Day in the Life of a Flavor Investigator

For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation. It started with a thought that flavor preferences aren’t bound by the traditional demographics we lean on for marketing, targeting or product development. Instead, it builds on another layer to understand how consumers fall into…

Ice Cream, I wanna be like you

chocolate and vanilla swirl ice cream cone

Plant-based mimicking regular dairy ice cream All lines of work have their perks and it just so happens that one of ours is tasting ice cream. A few months ago, Givaudan scientists began collecting over 70 plant-based ice creams to understand more about their taste, texture, mouthfeel, and flavor. It doesn’t take someone in the…

Why a Maple Flavor is a Good Idea

stack of pancakes

The turning leaves and chilly days remind us of maple, the smooth and mellow counterpoint to the fall classic of pumpkin spice. Starbucks receives most, if not all, credit for the creation of pumpkin spice since the latte’s inception in 2003 but maple has a different story. The discovery of maple syrup sprawls across Native…

TastyTweets August 2020: Sanity Savers

Grocery Aisle

With 2020 being a testing year, the public needs nothing more than sanity savers in the form of food or drink. Whether that means caffeine to keep us going or a ready-made hand-held 'wich eliminating the need to do more dishes. Or a treat to camouflage that you are not enjoying an adult beverage *wink*…