A Day in the Life of a Flavor Follower

Produce section at the grocery

What's a Flavor Follower? Are you someone who is willing to follow a trend, but not start one? Do you try something after your friends tell you it's worth it? Are you cautiously adventurous? If so, you might be a Flavor Follower! Givaudan's FlavorFinders flavor segmentation program identifies a Flavor Follower as someone who is…

Chicken: The Chef’s Blank Canvas

Chicken is a staple in many people's diets. You can do so many things with chicken and it can be prepared in so many different ways. How many of you create your meal plan for the week and realize you need something OTHER than chicken? It can be dressed up, left plain and simple, or…

Gummies Take Center Stage

Vitamin Gummies

Move over Flintstones vitamins... there's a new supplement format in town! COVID-19 has boosted sales of specific consumer packaged goods, and vitamins and supplements are one of them. You've probably noticed many end caps at stores feature wellness supplements, especially ones that are gummies, since the panic of quarantine set in. But these products have…

Strawberry: Evoking Memories

pile of strawberries

Strawberry undeniably evokes emotion. When you enjoy strawberries for the first time each strawberry season, don't you think back to your childhood? Memories of fresh-picked berries, strawberry jam on toast, making strawberry shortcake, or those little candies your grandma always used to have, all come flooding back like it was yesterday. Strawberry is one of…

Sweet Goods and Dairy Social Senses Q3 2020

Fall Arrivals Welcome to our social listening series: Social Senses! These posts are created in partnership with Tastewise, who monitors social media activity in the food and beverage world. This post includes listening dates: July 1, 2020 – September 30, 2020. Backyard Creations Consumers are spending more time outside than usual this year - trying…