Beverages

Healthy Beverages

The Energy Evolution. Targeting “Calm Energy” and Other Trending Consumer Needs to Help Your Brand Stand Out

As coffee consumption soars to a two-decade high in the U.S. and more than 66% of Americans now drink coffee ...
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plant based fish

IFT First 2022: A Recap

After two years of virtual participation, Givaudan returned in person to IFT First 2022 - and what an experience! Shaking ...
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expowest

Expo West 2022 Recap Series

Talk about an electric show! Natural Product Expo West has always been the quintessential natural, organic and healthy products trade ...
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Protein Powder: Battle of the Sexes

Protein Powder: Battle of the Sexes

Over the past year and a half, protein beverage consumers pretty much ran to the ready-to-mix protein powder hills from ...
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FlavorFinders™: A New Look at Segmentation

FlavorFinders™: A New Look at Segmentation

Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
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Cocktail Trends: Cincinnati Libations

Cocktail Trends: Cincinnati Libations

As bar stools become occupied once again, we are starting to see new experimental cocktails and trends as bars adjust ...
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Ready-To-Drink Alcohol Innovation: What's Next

Ready-To-Drink Alcohol Innovation: What’s Next

Seltzers and Beyond The ready-to-drink alcohol segment is undeniably exciting, incredibly fast-paced, and unquestionably innovative. Recently, a new wave of ...
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Givaudan's Storefront: Windows of Opportunity

Givaudan’s Storefront: Windows of Opportunity

Givaudan Moves to Ecommerce The window of opportunity opens quickly – and it can shut just as quickly. In a ...
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Lessons from Festbier

Lessons from Festbier

If you’ve been to a grocer in the last two months, you may be seeing orange, even when you close ...
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Flavor Daters: Who's your match?

Flavor Daters: Who’s your match?

If you were going on a date with a flavor, who would it be? You might be thinking: "You can't ...
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Beverage Highlights: Expo West Recap Series 2021

Beverage Highlights: Expo West Recap Series 2021

Why We Love Expo West Natural Products Expo West sets the stage for food and beverage trends for the entire ...
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Cocktails in Costa Rica: A Look at Hispanic Beverages

Cocktails in Costa Rica: A Look at Hispanic Beverages

Hispanic Influence on Beverage It is no surprise that Hispanics and Hispanic beverages have a large influence on the beverage ...
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