IFT First 2022: A Recap

IFT First 2022: A Recap

After two years of virtual participation, Givaudan returned in person to IFT First 2022 – and what an experience! Shaking hands, sampling innovative products, and swapping physical business cards made us feel like it was 2019 again. All kidding aside, this...
Composing A Melody of Flavor

Composing A Melody of Flavor

The relatively recent development of our online Givaudan store, launched in February 2021, has greatly expanded the number of food and beverage manufacturers we are able to interact with.  Not only has it allowed more potential flavor users to “come to us” at their...
Watermelon Crawl

Watermelon Crawl

If you know anything about me, you’ll know that I grew up in a one-story, red brick ranch home in a little town called Sunman, Indiana. We had no stoplights, but we did have the essentials… an IGA (a small grocery store + gas station for those of you who may not...
7 Characteristics of Authentic Cajun Cuisine

7 Characteristics of Authentic Cajun Cuisine

The word “Cajun” has proven its appeal on menus and retail packaging for quite some time now and is perhaps more widely used now than ever before.  But most, I find, lack authenticity in their flavor profiles. Having depended upon poor representations of “Cajun”...
When Life Gives You Lemons

When Life Gives You Lemons

When life gives you lemons, you should make lemonade – everyone knows that. But there’s more to lemons than you might think. Did you know that lemons are not first-generation citrus fruits? Don’t feel bad…most people have no idea that there are only 4 “Original”...
Plant-Based Dairy Q&A with Tastewise

Plant-Based Dairy Q&A with Tastewise

Let’s continue the Plant-Based Dairy Roundtable discussion with a question and answer with Givaudan’s Market and Consumer Intelligence partner, Miriam Aniel from Tastewise. Tastewise brings a unique perspective on the plant-based dairy market through their AI platform...
The Largest Segment: The Hesitators

The Largest Segment: The Hesitators

Picture this. Your friends ask you to go to a new restaurant that just opened across the way. You’re excited about the new scenery but hesitant about the menu options. You open the menu and see foods and ingredients you can’t even pronounce. You turn the page, and...