Health Trends for 2024 and Beyond
Our Top 5 Health Trends 2024: How to navigate and continue to innovate for the now and beyond: It is the start of 2024 and questions around ‘where should we innovate to better address future health trends?’ are sure to be top of mind for many of...
All About 2023 Expo West
In the course of the 4 days at Expo West, I walked a total of 25 miles, that is 6.2 miles a day, and boy was it worth every step! Natural Products Expo West is the largest world’s largest natural, organic, and healthy products trade show. With educational conference...
2022 SupplySide West: A Recap
Every year we look forward to exhibiting at SupplySide West, one of the leading health and nutrition trade shows. This show is all about the science and strategy supporting the development of finished products. This year, Givaudan continued to collaborate and discuss...
Not One Day Without – Vanilla
Can you imagine a day without vanilla? Perhaps many of you feel that it really wouldn’t be a big deal, that it would be okay, and you would find a replacement flavor … maybe caramel, chocolate, or strawberry. In the end, life itself would go on. But, what if I told...
Which Comes First, Flavor or Color?
With the rise of social media, “share-worthy” food experiences are more important than ever. To satisfy consumers, foods and beverages not only have to taste good, but they also have to deliver multi-sensory food experiences. Consumers now expect food and drinks with...About Author
Alexandra Hudak
Your Supplement/Health category expert. Let's talk about nutrition and health needs for your next product innovation!