Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
The December holiday season has crept upon us once again. Many of us will spend our time during this season with friends and family enjoying old traditions and creating new ones. Many of these traditions involve food. Although we may celebrate different holidays, Christmas, Hanukkah, Diwali or Kwanza, there is one common theme - holidays…
If you’ve been to a grocer in the last two months, you may be seeing orange, even when you close your eyes. The DayGlo-hued jack-o-lanterns and aisles of variety candy mark the start of fall and the march toward Halloween. If you venture past the displays, a trip to the beer aisle offers a different…
Unwrap the hype I knew that protein bars were getting more experimental and adventurous, but when I was walking down the grocery aisle last week, it was clear: bars are no longer something you eat JUST for breakfast or after an intense workout. Brands have created protein bars for literally every occasion! Kroger Grocery Store,…
A hard egg to crack. The question of how to create vegan alternatives to eggs was one we really wanted to solve. So we did. It's honestly an exciting time to work in the food industry, especially in the plant-based space. Over the last few years, and even the past year, products have improved tremendously.…
If you were going on a date with a flavor, who would it be? You might be thinking: "You can't use the pronoun 'who' with flavor because it is just a thing." But flavor is more than a 'just a thing' to us. Flavors are our world to be cheesy about it. We see their…
