Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
Summer is calling, but spring has barely sprung! One of the things I look forward to is state fairs, and they're quite iconic in the Midwest. When I was a kid, the best parts were the games, rides, events, and of course those brightly-lit food booths. The music, the crowd, the bright lights, and over-the-top…
Everyone Loves a Combeback Cereal has always been a staple for many household breakfasts. Few things are better than gathering around the table with family and a big bowl of cereal! However, we live in a fast paced world. Because of this, many pre-COVID-19 consumers were skipping breakfast or eating a quick meal on the…
Did you know that 80% of the world's population eats insects as a regular part of their diet? I know, you're thinking you should stop reading here, right? NO! Continue on, it's very important. What was once a "gag gift" for holiday parties or something you splurged on at a specialty store, is making a…
The coffee creamer section is one of my favorites at my local grocery store. It's colorful and big and always changing! I love to look at what plant-based options are hitting the shelves during my weekly trip to the store. Even though I don't consume plant-based dairy products on a regular basis, I'm still keeping…
As I listen to the 'Black To The Future' Playlist on Spotify, I reflect on the resilience of African Americans. Where we have been, where we we are now, and where will we go. It only felt right to bring Black History Month to a close with this article. In it, I will be highlighting…
