Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
A hard egg to crack. The question of how to create vegan alternatives to eggs was one we really wanted to solve. So we did. It's honestly an exciting time to work in the food industry, especially in the plant-based space. Over the last few years, and even the past year, products have improved tremendously.…
If you were going on a date with a flavor, who would it be? You might be thinking: "You can't use the pronoun 'who' with flavor because it is just a thing." But flavor is more than a 'just a thing' to us. Flavors are our world to be cheesy about it. We see their…
Hispanic Influence on Beverage It is no surprise that Hispanics and Hispanic beverages have a large influence on the beverage category. From Margaritas to Ranch water, we see it on every menu. And this influence of course shows no signs of slowing down as the Hispanic population increases. Here are the fastest growing Hispanic-Influenced Cocktails,…
Summer is here and National Ice Cream Day is around the corner... So that means it's socially acceptable to have a dozen ice cream cones a day! Right??? Seasonality and LTOs Drive Interest A lot is happening in the ice cream space right now, and I couldn't be more excited for it! The biggest driving…
Who doesn't remember this awesome kid when they think of the crazy 'chicken wars' the food industry is currently in? https://www.youtube.com/watch?v=aJhIm9lVzHI Ditto, my friend. Ditto. Who doesn't like fried chicken? Or a good trussed-up roasted chicken? A BBQ chicken breast? Or a basket of buffalo wings with their pizza (shoutout to my Buffalo family!)? Does…
