Flavorful Finds, January: Asian Beverages

This is a recurring series of posts based on new products we find in the marketplace that are fun, different and FLAVORFUL!  This time around, we explored Asian inspired beverages I am not sure about you but I going through travel withdrawal. I mainly travel to experience the food and the music. To me, these are the…

A Day in the Life of a Flavor Follower

Produce section at the grocery

What's a Flavor Follower? Are you someone who is willing to follow a trend, but not start one? Do you try something after your friends tell you it's worth it? Are you cautiously adventurous? If so, you might be a Flavor Follower! Givaudan's FlavorFinders flavor segmentation program identifies a Flavor Follower as someone who is…

Rare and Unique Citrus Fruits Inspire Our Flavors

The Givaudan Citrus Variety Collection

Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed to citrus. Our TasteEssentials® Citrus program means we are committed to investing in citrus research, and we offer security and scale with extensive global supplier partnerships and accomplished volatile supply management. When it comes to…

There’s No Flavor of the Year… Here’s Why

flavors

No flavor of the year? This may seem like an odd title to a blog. But there's a reason to our madness. Read on, I promise it will be worth it. As I enter my 20th year of working in the flavor industry, one thing I’ve always found interesting is the industry’s obsession with flavor…