FlavorFinders™: A New Look at Segmentation
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We knew, though, ours had to be something that COMPLEMENTED other segmentations already out there. After realizing the treasure trove of data we had been...
A Day in the Life of a Flavor Investigator
For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation. It started with a thought that flavor preferences aren’t bound by the traditional demographics we lean on for marketing, targeting or...
A Day in the Life of a Flavor Follower
What’s a Flavor Follower? Are you someone who is willing to follow a trend, but not start one? Do you try something after your friends tell you it’s worth it? Are you cautiously adventurous? If so, you might be a Flavor Follower! Givaudan’s...About Author
Alexandra Hudak
Your Supplement/Health category expert. Let's talk about nutrition and health needs for your next product innovation!