Insect Foods – Say WHAT?

Did you know that 80% of the world's population eats insects as a regular part of their diet? I know, you're thinking you should stop reading here, right? NO! Continue on, it's very important. What was once a "gag gift" for holiday parties or something you splurged on at a specialty store, is making a…

Caramel: Understated Sophistication

A Familiar Friend Caramel is the friend who's always there for you. To comfort you, have fun, make you laugh, and remind you of happy days. Chocolate might get all the glory, but caramel has its place in the world of indulgence. It has a more complex, sophisticated side that consumers don't always see. It…

Ice Cream, I wanna be like you

chocolate and vanilla swirl ice cream cone

Plant-based mimicking regular dairy ice cream All lines of work have their perks and it just so happens that one of ours is tasting ice cream. A few months ago, Givaudan scientists began collecting over 70 plant-based ice creams to understand more about their taste, texture, mouthfeel, and flavor. It doesn’t take someone in the…

You Can’t Beat This Heat

Spicy Potato Chips

Spicy Chips and Snacks Feelin' Hot, Hot, Hot!!! If you've walked down the snack aisle lately, you've seen that spicy is taking over! Whether it's chips, crackers, pretzels, puffs, or nuts, spicy flavors are dominating the snack market! Consumers' Spice Preferences According to Givaudan's proprietary research, the "favorite" spice among US consumers is Jalapeño! Followed…

American Regional Cuisine Is Prime for Growth

Classic American road trip

The United States is a nation diverse in peoples and geography. Both of these contribute to some amazing regional cuisine. Thanks to the Covid pandemic, there's been an increased focus on regional American cuisine. People are taking road trips instead of flying. They are increasingly exploring the nuances of their cuisines close to home or…