Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
Scoop! There it is: Ice Cream Innovation
Summer is here and National Ice Cream Day is around the corner… So that means it’s socially acceptable to have a dozen ice cream cones
The Chicken Wars
Who doesn’t remember this awesome kid when they think of the crazy ‘chicken wars’ the food industry is currently in? Ditto, my friend. Ditto. Who
Fisher’s Fare: Southern Mexican Cuisine
As I consider current trends and brainstorm the next cuisine to highlight, I think a more regional approach may be appropriate. I covered Mexican cuisine
Hard Seltzer Summer: The Trend That Won’t Quit
No Laws… I remember when my friend first handed me a White Claw during a get-together at her house 3 or so years ago. I
Yoga, Wine, and Lions’ Mane… My COVID Essentials
This past year was definitely one for the books. We all had to adopt new routines to find sanity over the past 14 months. Recently
Cocktail Flavor of the Month: Spiced Orange
“Back to Normal” If there is one thing the pandemic has done, it has heightened our awareness for comfort and connection. We anxiously look forward
Chocolate: The Ultimate Indulgence
Some say chocolate is the ultimate indulgence. It’s a comforting flavor that almost everyone likes. Whether you prefer milk or dark, you can always depend
A Day in the Life of a Flavor Investigator
For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation. It started with a thought
Spice Up Your Life With Spicy Snacks
Looking to spice up your life but don’t want to leave your house? Look no further than your smartphone to find some spicy bites! According
State Fair Food
Summer is calling, but spring has barely sprung! One of the things I look forward to during warmer weather is state fairs, and they’re quite
Cerealsly Delicious
Everyone Loves a Combeback Cereal has always been a staple for many household breakfasts. Few things are better than gathering around the table with family
Cocktail Flavor of the Month : Banana
Brief History about Bananas Bananas are some of the most versatile of tropical fruits. Originating from Southeast Asia, it is thought that bananas are one