Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.

The Chicken Wars

Who doesn’t remember this awesome kid when they think of the crazy ‘chicken wars’ the food industry is currently in? Ditto, my friend. Ditto. Who

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State Fair Food

Summer is calling, but spring has barely sprung! One of the things I look forward to during warmer weather is state fairs, and they’re quite

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Bowl of Cereal

Cerealsly Delicious

Everyone Loves a Combeback Cereal has always been a staple for many household breakfasts. Few things are better than gathering around the table with family

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