Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
The Holidaze Food Craze
The December holiday season has crept upon us once again. Many of us will spend our time during this season with friends and family enjoying
Lessons from Festbier
If you’ve been to a grocer in the last two months, you may be seeing orange, even when you close your eyes. The DayGlo-hued jack-o-lanterns
A Protein Bar for Every Occasion
Unwrap the hype I knew that protein bars were getting more experimental and adventurous, but when I was walking down the grocery aisle last week,
‘Egg’cellent Vegan Eggs: What do consumers want?
A hard egg to crack. The question of how to create vegan alternatives to eggs was one we really wanted to solve. So we did.
Flavor Daters: Who’s your match?
If you were going on a date with a flavor, who would it be? You might be thinking: “You can’t use the pronoun ‘who’ with
Cocktails in Costa Rica: A Look at Hispanic Beverages
Hispanic Influence on Beverage It is no surprise that Hispanics and Hispanic beverages have a large influence on the beverage category. From Margaritas to Ranch
Scoop! There it is: Ice Cream Innovation
Summer is here and National Ice Cream Day is around the corner… So that means it’s socially acceptable to have a dozen ice cream cones
The Chicken Wars
Who doesn’t remember this awesome kid when they think of the crazy ‘chicken wars’ the food industry is currently in? Ditto, my friend. Ditto. Who
Fisher’s Fare: Southern Mexican Cuisine
As I consider current trends and brainstorm the next cuisine to highlight, I think a more regional approach may be appropriate. I covered Mexican cuisine
Hard Seltzer Summer: The Trend That Won’t Quit
No Laws… I remember when my friend first handed me a White Claw during a get-together at her house 3 or so years ago. I
Yoga, Wine, and Lions’ Mane… My COVID Essentials
This past year was definitely one for the books. We all had to adopt new routines to find sanity over the past 14 months. Recently
Cocktail Flavor of the Month: Spiced Orange
“Back to Normal” If there is one thing the pandemic has done, it has heightened our awareness for comfort and connection. We anxiously look forward