Consumer Insights

Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
Recap of 2022 Bar Convent Brooklyn

Recap of 2022 Bar Convent Brooklyn

Uber. Gin. Fashion Show.  These are the three words that sum up Bar Convent 2022 in Brooklyn this past summer ...
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cocktail on bar

America is Ready for the RTD Cocktail Craze

As the brand-saturated hard seltzer market softens, American consumer preferences are shifting to spirit-based RTDs and canned cocktails. And maybe ...
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Not One Day Without - Vanilla

Not One Day Without – Vanilla

Can you imagine a day without vanilla? Perhaps many of you feel that it really wouldn’t be a big deal, ...
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Beverage

Which Comes First, Flavor or Color?

With the rise of social media, “share-worthy” food experiences are more important than ever. To satisfy consumers, foods and beverages ...
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plant-based drink

Mighty Greens

The Summer of 2022 has really gone by in a flash! I’ve enjoyed this season immensely. It's been full of ...
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Healthy Beverages

The Energy Evolution. Targeting “Calm Energy” and Other Trending Consumer Needs to Help Your Brand Stand Out

As coffee consumption soars to a two-decade high in the U.S. and more than 66% of Americans now drink coffee ...
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plant based fish

IFT First 2022: A Recap

After two years of virtual participation, Givaudan returned in person to IFT First 2022 - and what an experience! Shaking ...
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expowest

Expo West 2022 Recap Series

Talk about an electric show! Natural Product Expo West has always been the quintessential natural, organic and healthy products trade ...
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Protein Powder: Battle of the Sexes

Protein Powder: Battle of the Sexes

Over the past year and a half, protein beverage consumers pretty much ran to the ready-to-mix protein powder hills from ...
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FlavorFinders™: A New Look at Segmentation

FlavorFinders™: A New Look at Segmentation

Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
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Cocktail Trends: Cincinnati Libations

Cocktail Trends: Cincinnati Libations

As bar stools become occupied once again, we are starting to see new experimental cocktails and trends as bars adjust ...
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Ready-To-Drink Alcohol Innovation: What's Next

Ready-To-Drink Alcohol Innovation: What’s Next

Seltzers and Beyond The ready-to-drink alcohol segment is undeniably exciting, incredibly fast-paced, and unquestionably innovative. Recently, a new wave of ...
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