Consumer Insights

Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
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Expo West 2022 Recap Series

Talk about an electric show! Natural Product Expo West has always been the quintessential natural, organic and healthy products trade ...
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Protein Powder: Battle of the Sexes

Protein Powder: Battle of the Sexes

Over the past year and a half, protein beverage consumers pretty much ran to the ready-to-mix protein powder hills from ...
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FlavorFinders™: A New Look at Segmentation

FlavorFinders™: A New Look at Segmentation

Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
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Cocktail Trends: Cincinnati Libations

Cocktail Trends: Cincinnati Libations

As bar stools become occupied once again, we are starting to see new experimental cocktails and trends as bars adjust ...
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Ready-To-Drink Alcohol Innovation: What's Next

Ready-To-Drink Alcohol Innovation: What’s Next

Seltzers and Beyond The ready-to-drink alcohol segment is undeniably exciting, incredibly fast-paced, and unquestionably innovative. Recently, a new wave of ...
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Givaudan's Storefront: Windows of Opportunity

Givaudan’s Storefront: Windows of Opportunity

Givaudan Moves to Ecommerce The window of opportunity opens quickly – and it can shut just as quickly. In a ...
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Lessons from Festbier

Lessons from Festbier

If you’ve been to a grocer in the last two months, you may be seeing orange, even when you close ...
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Flavor Daters: Who's your match?

Flavor Daters: Who’s your match?

If you were going on a date with a flavor, who would it be? You might be thinking: "You can't ...
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Beverage Highlights: Expo West Recap Series 2021

Beverage Highlights: Expo West Recap Series 2021

Why We Love Expo West Natural Products Expo West sets the stage for food and beverage trends for the entire ...
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Cocktails in Costa Rica: A Look at Hispanic Beverages

Cocktails in Costa Rica: A Look at Hispanic Beverages

Hispanic Influence on Beverage It is no surprise that Hispanics and Hispanic beverages have a large influence on the beverage ...
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Not Your Mother's Wine Coolers

Not Your Mother’s Wine Coolers

Do you remember the wine cooler fad in the late 1980s and early 90s? Well, these wine coolers were all ...
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Expo West 2021 Recap Series

Expo West 2021 Recap Series

Virtual Show Was a Go! Natural Products Expo West 2021 even though virtual, still delivered on bringing inspiring, fun, and ...
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