Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
Fisher’s Fare: Comfort Foods
For reasons that should be obvious to all of us, the past year has been a boon for comfort foods. While this blog typically focuses
Ice Cream, I wanna be like you
Plant-based mimicking regular dairy ice cream All lines of work have their perks and it just so happens that one of ours is tasting ice
American Regional Cuisine Is Prime for Growth
The United States is a nation diverse in peoples and geography. Both of these contribute to some amazing regional cuisine. Thanks to the Covid pandemic,
The Future of Meat Alternatives
I honestly feel sometimes that we’re traveling at warp speed with meat alternatives. It’s a whole new world and it’s moving so fast, many product
Flavorful Finds, January: Asian Beverages
This is a recurring series of posts based on new products we find in the marketplace that are fun, different and FLAVORFUL! This time around, we explored
Tasty Tweets December 2020
2020 has come to a close – thank God! We saw a plethora of terrific and buzz-worthy new products launched in December to wrap up
Rare and Unique Citrus Fruits Inspire Our Flavors
Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed to citrus. Our TasteEssentials® Citrus
An Escape to Charleston’s Food Scene
What is DelightFULL? DelightFULL is one of seven macro trends apparent globally. It is all about consumers looking for moments of escape and excitement due
Snickerdoodle-Do!
Explore the seasonal Holiday classic: THE SNICKERDOODLE!
Coffee, Cocktails, Carbs: My COVID Essentials
In a recent virtual meeting discussing how COVID has impacted our FlavourVision trends, there was a homework assignment: “Find two products in your home that
Savory Social Senses Q3 2020
Welcome to our social listening series: Social Senses! These posts are created in partnership with Tastewise, who monitors social media activity in the food and beverage world.
Why a Maple Flavor is a Good Idea
The turning leaves and chilly days remind us of maple, the smooth and mellow counterpoint to the fall classic of pumpkin spice. Starbucks receives most,