Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.

family celebrating christmas dinner while taking selfie

The Holidaze Food Craze

The December holiday season has crept upon us once again. Many of us will spend our time during this season with friends and family enjoying

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Lessons from Festbier

If you’ve been to a grocer in the last two months, you may be seeing orange, even when you close your eyes. The DayGlo-hued jack-o-lanterns

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The Chicken Wars

Who doesn’t remember this awesome kid when they think of the crazy ‘chicken wars’ the food industry is currently in? Ditto, my friend. Ditto. Who

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