Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.

State Fair Food

Summer is calling, but spring has barely sprung! One of the things I look forward to during warmer weather is state fairs, and they’re quite

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Bowl of Cereal

Cerealsly Delicious

Everyone Loves a Combeback Cereal has always been a staple for many household breakfasts. Few things are better than gathering around the table with family

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Insect Foods – Say WHAT?

Did you know that 80% of the world’s population eats insects as a regular part of their diet? I know, you’re thinking you should stop

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