Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
The Energy Evolution. Targeting “Calm Energy” and Other Trending Consumer Needs to Help Your Brand Stand Out
As coffee consumption soars to a two-decade high in the U.S. and more than 66% of Americans now drink coffee ...