Consumer Insights
Understanding consumers centers our work. What are they sharing? How are they living their lives? What changes are they making to their daily routines? How do they connect flavors to moments in their lives? All these questions drive the work of the Givaudan team. Journey with us as we take a look at global trends, seasonal insights and social media happenings.
Citrus- A Component in 90% of Classic Cocktails
Classic cocktail lovers know the key role citrus plays in their beloved libations. What would a Daiquiri, Mule or Margarita ...
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Recap of 2022 Bar Convent Brooklyn
Uber. Gin. Fashion Show. These are the three words that sum up Bar Convent 2022 in Brooklyn this past summer ...
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America is Ready for the RTD Cocktail Craze
As the brand-saturated hard seltzer market softens, American consumer preferences are shifting to spirit-based RTDs and canned cocktails. And maybe ...
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Not One Day Without – Vanilla
Can you imagine a day without vanilla? Perhaps many of you feel that it really wouldn’t be a big deal, ...
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Which Comes First, Flavor or Color?
With the rise of social media, “share-worthy” food experiences are more important than ever. To satisfy consumers, foods and beverages ...
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Mighty Greens
The Summer of 2022 has really gone by in a flash! I’ve enjoyed this season immensely. It's been full of ...
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The Energy Evolution. Targeting “Calm Energy” and Other Trending Consumer Needs to Help Your Brand Stand Out
As coffee consumption soars to a two-decade high in the U.S. and more than 66% of Americans now drink coffee ...
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IFT First 2022: A Recap
After two years of virtual participation, Givaudan returned in person to IFT First 2022 - and what an experience! Shaking ...
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Expo West 2022 Recap Series
Talk about an electric show! Natural Product Expo West has always been the quintessential natural, organic and healthy products trade ...
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Protein Powder: Battle of the Sexes
Over the past year and a half, protein beverage consumers pretty much ran to the ready-to-mix protein powder hills from ...
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FlavorFinders™: A New Look at Segmentation
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
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Cocktail Trends: Cincinnati Libations
As bar stools become occupied once again, we are starting to see new experimental cocktails and trends as bars adjust ...
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