Nutrition

Healthy Beverages

The Energy Evolution. Targeting “Calm Energy” and Other Trending Consumer Needs to Help Your Brand Stand Out

As coffee consumption soars to a two-decade high in the U.S. and more than 66% of Americans now drink coffee ...
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expowest

Expo West 2022 Recap Series

Talk about an electric show! Natural Product Expo West has always been the quintessential natural, organic and healthy products trade ...
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FlavorFinders™: A New Look at Segmentation

FlavorFinders™: A New Look at Segmentation

Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
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Fight Flavor with Fire!

Fight Flavor with Fire!

Fire-Up Your Thanksgiving Meal This year, Thanksgiving was WONDERFUL. Protein (aka the Big Cluck, Cluck) Turkey is the star of ...
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8 Botanicals for Stress and Calming Support

8 Botanicals for Stress and Calming Support

Wait, are we already talking about 2022? Where did 2021 go and why do I feel like I still have ...
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Flavor Daters: Who's your match?

Flavor Daters: Who’s your match?

If you were going on a date with a flavor, who would it be? You might be thinking: "You can't ...
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Dietary Supplements: Expo West 2021 Recap

Dietary Supplements: Expo West 2021 Recap

Throughout the show, it is no surprise that the COVID-19 pandemic and health were discussed. This major shift around health ...
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Expo West 2021 Recap Series

Expo West 2021 Recap Series

Virtual Show Was a Go! Natural Products Expo West 2021 even though virtual, still delivered on bringing inspiring, fun, and ...
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A Day in the Life of a Flavor Investigator

A Day in the Life of a Flavor Investigator

For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation ...
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A Day in the Life of a Flavor Follower

A Day in the Life of a Flavor Follower

What's a Flavor Follower? Are you someone who is willing to follow a trend, but not start one? Do you ...
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An Escape to Charleston's Food Scene

An Escape to Charleston’s Food Scene

What is DelightFULL? DelightFULL is one of seven macro trends apparent globally. It is all about consumers looking for moments ...
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Why a Maple Flavor is a Good Idea

Why a Maple Flavor is a Good Idea

The turning leaves and chilly days remind us of maple, the smooth and mellow counterpoint to the fall classic of ...
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