Savory
All About 2023 Expo West
In the course of the 4 days at Expo West, I walked a total of 25 miles, that is 6.2 ...
Redefining American Cuisine Through a Protein Lens
Okay, let’s talk about protein. We know what it does for the body, right? Proteins keep us fuller longer; they ...
Travel Inspired Taste – Creating Culinary Moments
Traveling is one of my favorite things to do in the world. When planning a trip, my approach goes something ...
Which Comes First, Flavor or Color?
With the rise of social media, “share-worthy” food experiences are more important than ever. To satisfy consumers, foods and beverages ...
Same Difference: Plant and Animal Based Meats
Eating is a multi-sensory experience, but which comes first? Does the sound of a burger sizzling on a grill make ...
IFT First 2022: A Recap
After two years of virtual participation, Givaudan returned in person to IFT First 2022 - and what an experience! Shaking ...
Highlights from TasteTrek® Citrus 2022-Blooms, Shahani, Finger Limes and Moanalua
Those who know me know that unless there is a raging pandemic, I spend part of the first quarter of ...
Composing A Melody of Flavor
The relatively recent development of our online Givaudan store, launched in February 2021, has greatly expanded the number of food ...
Sauces and Dressings Innovation: What’s Next?
Sauces and Dressings have long been a staple in the grocery store, oftentimes spread across different aisles increasing their visibility ...
Expo West 2022 Recap Series
Talk about an electric show! Natural Product Expo West has always been the quintessential natural, organic and healthy products trade ...
Fighting Off-Notes, One Base at a Time
The Trigeminal Misfits High atop the plant-based world, a world filled with proteins of pea, rice, pumpkin and more, awaits ...
FlavorFinders™: A New Look at Segmentation
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
