Flavors so often are linked to seasons, emotions, and colors. Our extensive seasonal consumer studies can help you develop a seasonal flavor strategy that fits your brands. But we love flavors of all kinds, so we’ll bring you insights related to flavors for each season. Stick with us as we highlight them monthly!

Holding Coffee Cup

Impatiently Waiting for the Next #PSL

Every fall, I order a Pumpkin Spice Latte. And every fall, I remember I don’t really like Pumpkin Spice Lattes much. I love the idea of the #PSL, the warm spices and the nostalgia, but

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An Open Letter from a #PSL Abstainer

Now that Pumpkin Spice Latte season has officially begun I wanted to express my true feelings about this fall favorite that cannot be ignored… Dear #PSL, (That’s short-hand for Pumpkin Spice Latte for anyone living

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Confessions from a #PSL Lover

I am a tried and true autumn fanatic. I love all things about the season from the bright colored leaves to the delicious holiday treats, but most of all I especially love the Pumpkin Spice

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4th of July - Fireworks

Taste of Summer

I love the fourth of July – it’s my favorite holiday. Especially those summer foods. Growing up in northeastern Indiana, I lived for the warm air, an incredibly exhausting lake weekend, a bright fireworks show,

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Winter Walk

The Forgotten Season

It is February. It is still freezing outside. The recent polar vortex only reinforced that the bare trees I see out my window are going to keep depressing me with their nakedness for at least

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