Givaudan Seasons
Powerful Flavor Insights
Flavors signal the change of seasons, mark the passage of time, evoke emotion and anticipate moments in life. Givaudan’s industry-leading Seasons research explores consumers’ passion for seasonal flavors driven by freshness, nostalgia, and local food.
The objective of this new consumer understanding initiative is to support building powerful seasonal flavor connections by delving into the flavor associations, emotions, and culinary descriptors that bring each season’s unique personality to life.
As the market continues to shift toward increased LTO launch strategies, this powerful research tool can help guide our customers to the seasonal flavor launches with the most excitement and interest among their target consumers.
Summer Flavor: Watermelon
Is there anything that screams “summer” more than slicing open a fresh watermelon? For me, there is nothing better than ...
Spring Flavor: Pistachio
Pistachio is a household staple at my home, as well as the home in which I grew up. The savory, ...
Spring Seasonal: Blossom
Blossoms are blooming on spring menus. The word "blossom" is up 21% in the past four years in menu mentions ...
Impatiently Waiting for the Next #PSL
Every fall, I order a Pumpkin Spice Latte. And every fall, I remember I don’t really like Pumpkin Spice Lattes ...
An Open Letter from a #PSL Abstainer
Now that Pumpkin Spice Latte season has officially begun I wanted to express my true feelings about this fall favorite ...
Confessions from a #PSL Lover
I am a tried and true autumn fanatic. I love all things about the season from the bright colored leaves ...
Taste of Summer
I love the fourth of July - it’s my favorite holiday. Especially those summer foods. Growing up in northeastern Indiana, ...
