Social media enables us to share our experiences and engage with others. The breadth of social media widely promotes various unique, inspirational and ethnic foods and beverages that are captivating consumers around the globe. So while this wealth of knowledge sits out there curated by consumers, Givaudan is gaining valuable insights. With our Social Listening programs, we glean information on market products and services gaining traction and even look at the increase in mentions related to a specific flavor. With this depth of information, we’re able to hone in on consumer flavor trends and tendencies for the world’s brands.

Tasty Tweets December 2020

2020 has come to a close – thank God! We saw a plethora of terrific and buzz-worthy new products launched in December to wrap up our dumpster fire of a year. We saw everything from

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The Givaudan Citrus Variety Collection

Rare and Unique Citrus Fruits Inspire Our Flavors

Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed to citrus. Our TasteEssentials® Citrus program means we are committed to investing in citrus research,

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soup

Savory Social Senses Q3 2020

Welcome to our social listening series: Social Senses! These posts are created in partnership with Tastewise, who monitors social media activity in the food and beverage world. This post includes listening dates: July 1, 2020 – September

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TastyTweets October 2020: Fall Treats!

As the weather gets colder and the leaves begin to fall, people have begun trying the new fall products hitting the market. Social media has been buzzing with Halloween treats with both new and old

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Sweet Goods and Dairy Social Senses Q3 2020

Fall Arrivals Welcome to our social listening series: Social Senses! These posts are created in partnership with Tastewise, who monitors social media activity in the food and beverage world. This post includes listening dates: July

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Home made meals, a feature of social listening from Q2 2020

Savory Social Senses Q2 2020

Our quarterly Social Senses blog posts got a face lift! These posts moving forward will be created in partnership with Tastewise, who monitors social media activity in the food and beverage world. They’re a new

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Beverage Social Senses Q2 2020

Our quarterly Social Senses blog posts got a face lift! These posts moving forward will be created in partnership with Tastewise, who monitors social media activity in the food and beverage world. They’re a new

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Sweet Goods and Dairy Social Senses Q2 2020

Our quarterly Social Senses blog posts got a face lift! These posts moving forward will be created in partnership with Tastewise, who monitors social media activity in the food and beverage world. They’re a new

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Grocery Aisle

TastyTweets August 2020: Sanity Savers

With 2020 being a testing year, the public needs nothing more than sanity savers in the form of food or drink. Whether that means caffeine to keep us going or a ready-made hand-held ‘wich eliminating

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TastyTweets June 2020: Summer Treats!

With everyone cooped up in the house the last few months, I think we’re all craving some “summer fun”. Twitter has been all about the indulgent treats that get us in the mood for summer!

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TastyTweets May 2020: I scream for ice cream!

With people going stir-crazy in their homes this month, and warmer weather just around the corner (please?!), Twitter is all about Mother’s Day and ice cream! From genius co-branding to overly-indulgent, these Tweets make me

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Follow Your Gut: The Gut Health Trend

I am a world renowned picky eater. I love sweets and I don’t typically eat things remotely healthy. So it only makes sense that my wife, Amy, would be a Registered Dietitian focused on gut health. Amy

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