Sweet Goods & Dairy
All About 2023 Expo West
In the course of the 4 days at Expo West, I walked a total of 25 miles, that is 6.2 ...
Not One Day Without – Vanilla
Can you imagine a day without vanilla? Perhaps many of you feel that it really wouldn’t be a big deal, ...
Which Comes First, Flavor or Color?
With the rise of social media, “share-worthy” food experiences are more important than ever. To satisfy consumers, foods and beverages ...
Composing A Melody of Flavor
The relatively recent development of our online Givaudan store, launched in February 2021, has greatly expanded the number of food ...
Expo West 2022 Recap Series
Talk about an electric show! Natural Product Expo West has always been the quintessential natural, organic and healthy products trade ...
Fighting Off-Notes, One Base at a Time
The Trigeminal Misfits High atop the plant-based world, a world filled with proteins of pea, rice, pumpkin and more, awaits ...
Protein Powder: Battle of the Sexes
Over the past year and a half, protein beverage consumers pretty much ran to the ready-to-mix protein powder hills from ...
FlavorFinders™: A New Look at Segmentation
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
The Holidaze Food Craze
The December holiday season has crept upon us once again. Many of us will spend our time during this season ...
It’s a Candyland Life
Sweet, chewy, colorful, sour, hard, or gummy - there's a candy out there for anyone with a sweet tooth! If ...
What’s in 2021’s Witch’s Brew?
Let the Holiday Season Begin! It's the time of year when stores begin to put out holiday and seasonal items ...
Flavor Daters: Who’s your match?
If you were going on a date with a flavor, who would it be? You might be thinking: "You can't ...
