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FlavorFinders™: A New Look at Segmentation

FlavorFinders™: A New Look at Segmentation

by Kim Duncan | Jan 14, 2022 | Beverages, FlavorFinders, MarketBites, Nutrition, Savory, Snacks, Sweet Goods & Dairy, Uncategorized

Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We knew, though, ours had to be something that COMPLEMENTED other segmentations already out there. After realizing the treasure trove of data we had been...

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