FlavorFinders™: A New Look at Segmentation
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We knew, though, ours had to be something that COMPLEMENTED other segmentations already out there. After realizing the treasure trove of data we had been...
Cheese: A Life Without It, is No Life At All
About 10 years ago I decided to try and give up cheese. With my intake off the charts, this was my attempt to lead a healthier lifestyle. Well folks, I am here to say that I lasted an entire 5 days. It was the worst 5 days of my life. My obsession does not stand alone...
Hard Seltzer Summer: The Trend That Won’t Quit
No Laws… I remember when my friend first handed me a White Claw during a get-together at her house 3 or so years ago. I was intrigued, but hesitant. She explained that hard seltzer is going to be all the rave soon, and oh boy was she right. All these years later...
A Day in the Life of a Flavor Investigator
For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation. It started with a thought that flavor preferences aren’t bound by the traditional demographics we lean on for marketing, targeting or...About Author
Alexandra Hudak
Your Supplement/Health category expert. Let's talk about nutrition and health needs for your next product innovation!