by Jackie Hines | Apr 26, 2022 | FlavorFinders, MarketBites
Picture this. Your friends ask you to go to a new restaurant that just opened across the way. You’re excited about the new scenery but hesitant about the menu options. You open the menu and see foods and ingredients you can’t even pronounce. You turn the page, and...
by Kim Duncan | Jan 14, 2022 | Beverages, FlavorFinders, MarketBites, Nutrition, Savory, Snacks, Sweet Goods & Dairy, Uncategorized
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We knew, though, ours had to be something that COMPLEMENTED other segmentations already out there. After realizing the treasure trove of data we had been...
by Katie Wolf | Jun 17, 2021 | Categories, Savory, Sweet Goods & Dairy
About 10 years ago I decided to try and give up cheese. With my intake off the charts, this was my attempt to lead a healthier lifestyle. Well folks, I am here to say that I lasted an entire 5 days. It was the worst 5 days of my life. My obsession does not stand alone...
by Jackie Hines | Apr 23, 2021 | Beverages, Categories
No Laws… I remember when my friend first handed me a White Claw during a get-together at her house 3 or so years ago. I was intrigued, but hesitant. She explained that hard seltzer is going to be all the rave soon, and oh boy was she right. All these years later...
by Annaliese Hnat | Apr 13, 2021 | Categories, FlavorFinders, Nutrition, Savory, Sweet Goods & Dairy
For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation. It started with a thought that flavor preferences aren’t bound by the traditional demographics we lean on for marketing, targeting or...
