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Protein Powder: Battle of the Sexes

Protein Powder: Battle of the Sexes

by Annaliese Hnat | Jan 18, 2022 | Beverages, Consumer Insight, Sweet Goods & Dairy

Over the past year and a half, protein beverage consumers pretty much ran to the ready-to-mix protein powder hills from the ready-to-drink segment.1 Looking at the protein beverage category as a whole, RTD (ready-to-drink) protein sales have dipped and conversely, the...

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Alexandra Hudak

Your Supplement/Health category expert. Let's talk about nutrition and health needs for your next product innovation!

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