by Kim Duncan | Jan 14, 2022 | Beverages, FlavorFinders, MarketBites, Nutrition, Savory, Snacks, Sweet Goods & Dairy, Uncategorized
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We knew, though, ours had to be something that COMPLEMENTED other segmentations already out there. After realizing the treasure trove of data we had been...
by Annaliese Hnat | Apr 13, 2021 | Categories, FlavorFinders, Nutrition, Savory, Sweet Goods & Dairy
For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation. It started with a thought that flavor preferences aren’t bound by the traditional demographics we lean on for marketing, targeting or...