The Pursuit of Health & Happiness

Trends may come and go, but the Augmented Self trend is here to stay. Augmented Self, identified as one of the seven global consumer trends, looks at how consumers continually seek improvement through the use of food as well as technology. With a hyper-focus on the functionality of foods, it also looks at the holistic…

Gummies Take Center Stage

Vitamin Gummies

Move over Flintstones vitamins... there's a new supplement format in town! COVID-19 has boosted sales of specific consumer packaged goods, and vitamins and supplements are one of them. You've probably noticed many end caps at stores feature wellness supplements, especially ones that are gummies, since the panic of quarantine set in. But these products have…

Relaxation in a cup: Beverages with a botanical twist

Who couldn’t use a relaxing beverage right about now? As we have entered a virtual world, where your day consists of looking at a screen all day, being available on-demand, there are many common concerns we all can relate to. One major concern is trying to find ways to rewind and relax - and answer…

Wellness in a Bottle Webinar: Delivering Consumer-preferred Beverages

What would you guess is the change of interest in immunity wellness products during COVID-19? Immunity is a hot topic. COVID-19 made it even more so. If you've wondered what consumers are looking for in their foods and beverages, both in functionality and ingredients, you're not alone! This broad topic of functionality and wellness has…

What You Need to Know About Natural Products Expo West

Update 3.3.2020: Natural Products Expo West has been postponed. Update 2.28.20: After careful consideration Givaudan has decided to cancel its participation as an exhibitor at Expo West out of an abundance of caution, due to the evolving outbreak of Coronavirus (COVID-19).The Givaudan team is working hard on novel ways to still bring you a first…