It can be hard to keep up with all that’s happening in the food and beverage world. With Trend Treks, our Givaudan Team tracks those trends for you, so you can keep updated on your own time. Check out The Beverage Bent for the latest in libations and Foodie Finds for the hottest in chow.


Cocktail Trends: Cincinnati Libations

As bar stools become occupied once again, we are starting to see new experimental cocktails and trends as bars adjust to the new way of life and consumer demands. To wrap up 2021, we wondered

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Ready-To-Drink Alcohol Innovation: What’s Next

Seltzers and Beyond The ready-to-drink alcohol segment is undeniably exciting, incredibly fast-paced, and unquestionably innovative. Recently, a new wave of hard seltzers hit the scene with lemonades, teas, and punches. However, the million-dollar question is,

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The Pursuit of Health & Happiness

Trends may come and go, but the Augmented Self trend is here to stay. Augmented Self, identified as one of the seven global consumer trends, looks at how consumers continually seek improvement through the use

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Scoop! There it is: Ice Cream Innovation

Summer is here and National Ice Cream Day is around the corner… So that means it’s socially acceptable to have a dozen ice cream cones a day! Right??? Seasonality and LTOs Drive Interest A lot

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The Chicken Wars

Who doesn’t remember this awesome kid when they think of the crazy ‘chicken wars’ the food industry is currently in? Ditto, my friend. Ditto. Who doesn’t like fried chicken? Or a good trussed-up roasted chicken?

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Wine Coolers with a cheese board

Not Your Mother’s Wine Coolers

Do you remember the wine cooler fad in the late 1980s and early 90s? Well, these wine coolers were all the rage, but recently they have had an exciting makeover. We reinvented our traditional wine

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vitrual meeting with plant

Expo West 2021 Recap Series

Virtual Show Was a Go! Natural Products Expo West 2021 even though virtual, still delivered on bringing inspiring, fun, and new product excitement into our homes. All of this without the aching feet at the

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Do-nut Forget About Donuts!

Who can resist the scent of warm, freshly-baked donuts? Not me! There are so many varieties of donuts to choose from. No matter how hard I try to order just one for myself, I always

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Fisher’s Fare: Southern Mexican Cuisine

As I consider current trends and brainstorm the next cuisine to highlight, I think a more regional approach may be appropriate. I covered Mexican cuisine in an earlier entry, but there is so much nuance

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