The GLP-1 movement is reshaping how people relate to food and what they need from it. Our latest research uncovers how consumers’ interactions with the food and beverages they consume evolve across this journey, helping brands create products that support wellbeing without compromise.
What our research reveals
In partnership with Bellomy, we analyzed thousands of real social media conversations to understand what people using GLP-1 medications are saying and what they want next.
There's no one-size-fits-all GLP-1 consumer. Needs evolve over different stages of use.
Even as diet needs change, enjoyment continues to drive choices.
As their appetite shifts, creating products that provide the same experiences they always reach for is key.
Consumers still want to enjoy their favorite flavors in new ways: from more protein to smaller portions.
Download the GLP-1 insights one-pager
Get our concise summary of key findings and opportunities for brands innovating in the GLP-1 space.
How Givaudan can help
Our TasteSolutions® portfolio supports balance, comfort, and craveability through every stage of the GLP-1 journey.
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