There’s a flavor for every one, NOT for everyone. A one-size-fits-all approach to flavor strategy – no longer fits all.
FlavorFinders, a new consumer segmentation study, introduces the flavor adoption curve in a new way. We take a look at how demographics aren’t necessarily the key driver of flavor liking. Millennials aren’t just blazing the flavor trail, there are plenty of millennials who stick to their favorites!
Check out more of our insights in our posts below.
Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed to citrus. Our TasteEssentials® Citrus program means we are committed to investing in citrus research,