Consumer segmentation meets flavor in this unique research-backed, patent pending segmentation tool.
Givaudan has long recognized that meaningful consumer segmentation is essential in designing successful new products. In partnership with Bellomy, we applied this practice to flavor preferences specifically, producing a complementary segmentation tool founded on more than a decade of research. Understanding how to meet specific consumers where they are – on their own flavor adoption curve – adds a layer of understanding that can strengthen your flavor strategy.
Download our white paper: “FlavorFinders™ Consumer Segmentation Meets Flavor”