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There’s a flavor for every one, NOT for everyone. A one-size-fits-all approach to flavor strategy – no longer fits all.

FlavorFinders, a new consumer segmentation study, introduces the flavor adoption curve in a new way. We take a look at how demographics aren’t necessarily the key driver of flavor liking. Millennials aren’t just blazing the flavor trail, there are plenty of millennials who stick to their favorites!

Check out more of our insights in our posts below.

Flavorful Finds, January: Asian Beverages

This is a recurring series of posts based on new products we find in the marketplace that are fun, different and FLAVORFUL!  This time around, we explored Asian inspired beverages I am not sure about you but

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Produce section at the grocery

A Day in the Life of a Flavor Follower

What’s a Flavor Follower? Are you someone who is willing to follow a trend, but not start one? Do you try something after your friends tell you it’s worth it? Are you cautiously adventurous? If

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The Givaudan Citrus Variety Collection

Rare and Unique Citrus Fruits Inspire Our Flavors

Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed to citrus. Our TasteEssentials® Citrus program means we are committed to investing in citrus research,

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