Givaudan FlavorFinders™
Consumer segmentation meets flavor in this unique research-backed, patent pending segmentation tool.
Have you ever wondered why some people find new food experiences thrilling and others find them terrifying? Are there ‘flavor personality’ traits that can be segmented just like behavioral traits? What if understanding these traits could help increase your chances of product success?
Givaudan has long recognized that meaningful consumer segmentation is essential in designing successful new products. In partnership with Bellomy, we applied this practice to flavor preferences specifically, producing a complementary segmentation tool founded on more than a decade of research. Understanding how to meet specific consumers where they are – on their own flavor adoption curve – adds a layer of understanding that can strengthen your flavor strategy.
The Largest Segment: The Hesitators
Picture this. Your friends ask you to go to a new restaurant that just opened across the way. You’re excited ...
FlavorFinders™: A New Look at Segmentation
Several years ago, our consumer insights team decided it was time for us to jump on the segmentation bandwagon. We ...
A Day in the Life of a Flavor Investigator
For over the past decade Givaudan, in partnership with Bellomy, has been thinking about and collecting data for flavor segmentation ...
A Day in the Life of a Flavor Follower
What's a Flavor Follower? Are you someone who is willing to follow a trend, but not start one? Do you ...
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Download our white paper: “FlavorFinders™ Consumer Segmentation Meets Flavor”
