Flavors so often are linked to seasons, emotions, and colors. Our extensive seasonal consumer studies can help you develop a seasonal flavor strategy that fits your brands. But we love flavors of all kinds, so we’ll bring you insights related to flavors for each season. Stick with us as we highlight them monthly!

The Givaudan Citrus Variety Collection

Rare and Unique Citrus Fruits Inspire Our Flavors

Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed to citrus. Our TasteEssentials® Citrus program means we are committed to investing in citrus research,

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stack of pancakes

Why a Maple Flavor is a Good Idea

The turning leaves and chilly days remind us of maple, the smooth and mellow counterpoint to the fall classic of pumpkin spice. Starbucks receives most, if not all, credit for the creation of pumpkin spice

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It’s Chai Time

It is that time of year, FALL!!! In my opinion, it’s the best time of the year. The leaves are changing, the temperature is perfect, and I can wear over-sized sweaters that hide all the

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Seasonless: Strawberry

The sun is shining, friends are having cookouts, and kids are hanging out by the pool which means one thing: Summer is high season! Or at least as close as we can get in the

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Summer Flavor: Passion Fruit

Psst! Psssst! Guess what…It’s SUMMER!!!! I don’t know about you, but nothing reminds more of summer than tropical fruits. Granted, I spent some of my summers on Caribbean islands, so I like to think I

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Summer Flavor: Watermelon

Is there anything that screams “summer” more than slicing open a fresh watermelon? For me, there is nothing better than biting into a cold piece of that juicy red melon on a hot summer day.

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Spring Flavor: Pistachio

Pistachio is a household staple at my home, as well as the home in which I grew up. The savory, sweet, and salty balance always leavings me craving more. Before writing this spring flavor blog,

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Spring Seasonal: Blossom

Blossoms are blooming on spring menus. The word “blossom” is up 21% in the past four years in menu mentions. We’ve spotted a wealth of spring seasonal LTOs in 2020, particularly in seasonal beverages. Spring

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Seasonal Food and Flowers

Predicting The Seasonal Flavor Future

Did you have a Magic 8 Ball? Did you know, it was invented by the son of a fortune teller in Givaudan’s very own Cincinnati, Ohio? Step aside Easy Bake Oven, Spirograph, and Strawberry Shortcake

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Holding Coffee Cup

Impatiently Waiting for the Next #PSL

Every fall, I order a Pumpkin Spice Latte. And every fall, I remember I don’t really like Pumpkin Spice Lattes much. I love the idea of the #PSL, the warm spices and the nostalgia, but

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An Open Letter from a #PSL Abstainer

Now that Pumpkin Spice Latte season has officially begun I wanted to express my true feelings about this fall favorite that cannot be ignored… Dear #PSL, (That’s short-hand for Pumpkin Spice Latte for anyone living

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