Givaudan Seasons
Powerful Flavor Insights
Flavors signal the change of seasons, mark the passage of time, evoke emotion and anticipate moments in life. Givaudan’s industry-leading Seasons research explores consumers’ passion for seasonal flavors driven by freshness, nostalgia, and local food.
The objective of this new consumer understanding initiative is to support building powerful seasonal flavor connections by delving into the flavor associations, emotions, and culinary descriptors that bring each season’s unique personality to life.
As the market continues to shift toward increased LTO launch strategies, this powerful research tool can help guide our customers to the seasonal flavor launches with the most excitement and interest among their target consumers.
Color For The Holidays
If you don’t live in a place that experiences four distinct seasonal weather changes, how do you feel the year ...
Watermelon Crawl
If you know anything about me, you’ll know that I grew up in a one-story, red brick ranch home in ...
The Holidaze Food Craze
The December holiday season has crept upon us once again. Many of us will spend our time during this season ...
Lessons from Festbier
If you’ve been to a grocer in the last two months, you may be seeing orange, even when you close ...
Cocktail Flavor of the Month: Spiced Orange
"Back to Normal" If there is one thing the pandemic has done, it has heightened our awareness for comfort and ...
Cocktail Flavor of the Month : Banana
Brief History about Bananas Bananas are some of the most versatile of tropical fruits. Originating from Southeast Asia, it is ...
Rare and Unique Citrus Fruits Inspire Our Flavors
Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed ...
Why a Maple Flavor is a Good Idea
The turning leaves and chilly days remind us of maple, the smooth and mellow counterpoint to the fall classic of ...
It’s Chai Time
It is that time of year, FALL!!! In my opinion, it's the best time of the year. The leaves are ...
Seasonless: Strawberry
The sun is shining, friends are having cookouts, and kids are hanging out by the pool which means one thing: ...
Summer Flavor: Passion Fruit
Psst! Psssst! Guess what…It's SUMMER!!!! I don’t know about you, but nothing reminds more of summer than tropical fruits. Granted, ...
