Givaudan Seasons

Powerful Flavor Insights

Flavors signal the change of seasons, mark the passage of time, evoke emotion and anticipate moments in life. Givaudan’s industry-leading Seasons research explores consumers’ passion for seasonal flavors driven by freshness, nostalgia, and local food.  

The objective of this new consumer understanding initiative is to support building powerful seasonal flavor connections by delving into the flavor associations, emotions, and culinary descriptors that bring each season’s unique personality to life.

As the market continues to shift toward increased LTO launch strategies, this powerful research tool can help guide our customers to the seasonal flavor launches with the most excitement and interest among their target consumers.

Watermelon Crawl

Watermelon Crawl

If you know anything about me, you’ll know that I grew up in a one-story, red brick ranch home in ...
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The Holidaze Food Craze

The Holidaze Food Craze

The December holiday season has crept upon us once again. Many of us will spend our time during this season ...
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Lessons from Festbier

Lessons from Festbier

If you’ve been to a grocer in the last two months, you may be seeing orange, even when you close ...
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Cocktail Flavor of the Month: Spiced Orange

Cocktail Flavor of the Month: Spiced Orange

"Back to Normal" If there is one thing the pandemic has done, it has heightened our awareness for comfort and ...
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Cocktail Flavor of the Month : Banana

Cocktail Flavor of the Month : Banana

Brief History about Bananas Bananas are some of the most versatile of tropical fruits. Originating from Southeast Asia, it is ...
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Rare and Unique Citrus Fruits Inspire Our Flavors

Rare and Unique Citrus Fruits Inspire Our Flavors

Givaudan is basic in citrus, meaning we process citrus ingredients in-house from all natural citrus raw materials. Givaudan is committed ...
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Snickerdoodle-Do!

Snickerdoodle-Do!

Explore the seasonal Holiday classic: THE SNICKERDOODLE! ...
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Why a Maple Flavor is a Good Idea

Why a Maple Flavor is a Good Idea

The turning leaves and chilly days remind us of maple, the smooth and mellow counterpoint to the fall classic of ...
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It's Chai Time

It’s Chai Time

It is that time of year, FALL!!! In my opinion, it's the best time of the year. The leaves are ...
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Seasonless: Strawberry

Seasonless: Strawberry

The sun is shining, friends are having cookouts, and kids are hanging out by the pool which means one thing: ...
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Summer Flavor: Passion Fruit

Summer Flavor: Passion Fruit

Psst! Psssst! Guess what…It's SUMMER!!!! I don’t know about you, but nothing reminds more of summer than tropical fruits. Granted, ...
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Summer Flavor: Watermelon

Summer Flavor: Watermelon

Is there anything that screams “summer” more than slicing open a fresh watermelon? For me, there is nothing better than ...
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