Kim Duncan

Kim Duncan

by | May 10, 2025 | Persona

Head of Consumer Understanding Wellness Food & Beverage “There is no such thing as a “one size fits all” energy drink. Understanding the energy needs of your specific consumer at the beginning of the development process is key in creating the right product for the...
Lillie Herbstreit

Lillie Herbstreit

by | May 10, 2025 | Persona

Category Marketing Manager Wellness Food & Beverage “As the energy market continues to expand, consumers enter this dynamic space craving nuanced experiences – navigating new, exciting flavors and precise solutions to their evolving energy needs. With this rapid...
Simon van Wieringen

Simon van Wieringen

by | May 10, 2025 | Persona

Global Product Manager Wellness Food & Beverage “We bring the right botanicals, designed for beverages, backed by science, and ready to scale so brands can go beyond the boost with...